Every brand identity starts with a feeling. People notice a color, a word, a sound, and they connect it with a story.
At BAE, we help that story take form. Our work is about giving brands a face and a voice that feel right. Not something polished for a moment, but something that lasts.
We start by getting to know you, not your logo.
It’s a mix of listening, looking, and asking the questions that sometimes nobody inside the company has asked in years. We want to know what people really think when they hear your name. From there we see what should stay and what needs a new shape. The research part is quiet, but it’s what makes everything else make sense later.
Once we see who you are, we define where you belong.
A clear brand identity strategy shows how your business fits into people’s minds. It explains the why behind the visuals. Strategy is what turns creative work into something that moves the right audience. It doesn’t have to sound complicated. It just has to feel true and consistent enough that people remember you for the right reasons.
Design begins once the direction feels solid.
We build a visual identity system that carries emotion and structure together. The logo, the colors, the rhythm of type — they all work like notes in one melody. The goal isn’t to impress but to feel familiar, like something people have always known. When design fits a story, it stays in memory longer than any campaign.
Your voice is part of your design.
We help find the right words and the tone that sounds natural. It’s not about selling harder. It’s about speaking in a way people understand. Maybe it’s calm, maybe bold, maybe warm, what matters is that it’s yours. Once we shape that cohesive brand message, the same energy runs through everything you publish.
We collect everything in one clear brand identity guideline so your team can work with confidence.
It includes the visual rules, the tone, and a bit of the thinking behind each decision. The guide isn’t meant to limit you. It exists to protect what you’ve built. When everyone follows the same language, the brand grows in the same direction.
When it’s time to show the new identity, we help bring it to life.
We test how it looks on screens, in print, and in daily communication. We observe what people notice first and what they miss. If something feels off, we adjust. A brand identity design shouldn’t be frozen in time. It should move with the company, learning as it goes.
A good brand identity doesn’t shout. It stays steady, builds trust, and keeps your story alive. That’s what we aim for at BAE — brands that sound human and feel familiar long after the first impression.
Mastering the art of understanding buying decisions to boost sales and brand awareness, through psychologically examining target audiences' behaviors and attitudes.
Unquestionable reputation for going the extra-mile to meet project deadlines and client visions, no matter the direction - advertising strategies, out-of-home campaigns, bold city art installations and full-scale creative care.
A lot more than just knowing what to write and how to write it. Relying on the main principle of delivering strong messages through the smallest amount of words.